Jul 28, 2022
In General Discussions
Your brand must have a core message to share. This statement tells everyone why your brand matters and what sets you apart from your competitors. The core message must communicate relevant brand values and the difference that sets you apart. develop your message Messages should meet specific needs, and in most cases, they are the same as the brand's slogan. Here's an example of a brand message you might recognize right away: Image credit: Complex Nike is a well-known advocate for athletes, and as a brand, they are all passionate about top sports performance. Their tagline "Just Do It" perfectly captures this drive and perseverance. Latest Mailing Database Even as they take a political stance, they remain focused on celebrating athletes. Their “believe in something. Even if it means sacrificing everything, it aligns with their entire brand strategy,” NFL quarterback and political activist Colin Kaepernick emphasized. The above sounds appealing and looks simple, but is it? This is where many brands go wrong. There is still a lot of work to do before crafting the perfect message for a brand. The following practices will help you guide your team to an award-winning brand message: Consider the customer : Again, everything starts with the customer. What do they care about? Do you know their pain points, favorite product features, and what's important to them? Everything about a brand message has to be customer-centric. This means that you need to think like a customer before crafting your brand message. Survey your employees : Ask what your team's brand message should be. What do they think the brand's vision should be? Where will they see the brand in the next five to ten years? Research your competitors : Check the market. Remember, you have to be different and don't confuse your brand with one of your competitors. You don't want your customers to compete just because your brand message is similar.