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contactme.jackpeter
Mar 30, 2022
In General Discussions
More and more often we all use our smartphones as our main device to open and read emails, especially in the b2c sector, visit websites and make online purchases. But when is a newsletter well done for mobile? And, above all, is it better to create a special email list responsive or scalable newsletter ? A newsletter can be defined responsive if its elements are not limited to adapting to the device on which they are displayed but if an ad hoc graphics have been prepared to make the use of the email on that device optimal. On the other hand, if the graphics just fit the screen width, it is called scalable design. Also in this case the drag and drop editors come to your aid whose elements, by their nature, are already responsive. When creating a newsletter from a responsive perspective, there are two main factors to pay attention to: the size of the font which must be at least 16px to allow the special email list readability of the texts the size of the buttons and their text. In fact, the user will click with their finger, often the thumb, and not with the mouse pointer. It goes without saying, therefore, that the precision of the click will be much less accurate on the mobile than on the desktop so it is better to insert larger buttons. Tracked links and google analytics you have created your newsletter and inserted texts and images. It is therefore time to insert the links that will lead your user special email list to the landing page of your choice. The newsletter sending system will track clicks on the links present in the communication, thus processing the sending statistics that we all know well. However, there is a way to track the traffic that arrives on your website coming from the newsletter in an even more detailed way: the utms of google analytics (urchin tracking module).
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