Mar 31, 2022
In General Discussions
Before COVID, the CallRail events team attended about ten conferences a year. As in-person events were canceled, figuring out how to stay top of mind with customers and how to generate leads was a major concern. Ultimately, the team had to pivot their entire event strategy. Sound familiar? Part of navigating the new normal means getting comfortable with taking a different and, for some, new approach. Specifically, adapting your in-person event strategy to the online world. Although virtual events are nothing new, the pandemic has accelerated their use. In fact, Eventbrite saw a 2,000% year-over-year increase in online events in April 2020 compared to April 2019. But dipping your toes into the world of virtual events can be daunting. It can be difficult to determine the best way to encourage people to sign up or what type of content will have the most appeal. The good news? We have your back. Here's how to create a winning virtual event marketing strategy. But first, what is a virtual event? Some might hear the word virtual event and assume we mean a standalone webinar. However, at CallRail there is a distinction between the two. For one thing, standalone webinars tend to be shorter. Second, there is usually only one topic and one speaker, and the goal is usually to Employee Email Database generate leads. Virtual events, on the other hand, usually last longer. They can last three to five hours. Because they require more engagement from your audience, leads generated from an online event tend to be more ready to sell than those from a standalone webinar. Screenshot 2020-09-25 at 10.41.02 AM Another point of differentiation we make is the format. Online events can be a virtual conference or a digital summit where there are multiple speakers, and attendees can choose which session they want to attend. They can also be more interactive, like a virtual wine tasting. Here are some examples of virtual events that can serve as inspiration: CMX Global Connection Incoming 2020 The Local Summit Finally, a virtual event can have multiple purposes. It can be used to publicize a new product or service and as a lead generation tool. Why Small Businesses Should Invest in Virtual EventsLike their offline counterparts, virtual events are great for generating brand awareness and building a list of loyal brand advocates. But unlike in-person events, they don't require as many resources to get started. The biggest benefit is the reduced cost to get the event up and running. Because it's digital, you no longer have to worry about booking a venue, finding vendors, renting equipment, etc. Instead, you can focus on developing content and finding the right speakers to drive registration. Additional benefits include: Brand reach. Virtualizing your event gives you access to people you may not have been able to reach before. Anyone from anywhere can discover your event online and register. Increase attendance. No longer limited by the maximum capacity of a hotel or conference venue, you can invite as many people as you want to your virtual event. Just make sure your platform can support it. Better to measure. Most video conferencing software collects the data for you. Through the dashboard, you can get insights into how many people attended a particular session, when they dropped out, and which sessions performed best.