Some people would say that Wechat is the early private domain, because it only operates users in WeChat. These operating methods have laid the foundation for the current private domain operation, such as the operation of the circle of friends, the creation of people, 1v1 contact, and the community. Operation, friend fission.
There are also objections that Wechat just moved Buy email list offline sales to Wechat, with the ultimate goal of building multi-level distribution. The private domain is an extension of enterprise or brand services. Through content output, trust is established and monetization is realized.
Think about it, is this private domain model driven by strong sales a private domain?
2. Is "Understanding Diary" a private domain?
I am also an old reader of "Understanding Diary", I took it as an example and briefly explained the background.
"Understanding Diary" is a public account. The owner of the account, Knowing, is an Internet celebrity during the forum period. It can be said that he is the originator of personal IP. Later, the content will be moved to the WeChat public account to keep the frequency and content of daily updates both realistic and magical. The style is famous, and the main income comes from cooperative promotion and fan reading rewards. If you want to know more about it, read this article "Understanding Diary and Retire from the Circle!" IP lonely? Personal IP earns 10 million"
In September 2021, the official account was stopped and changed to a community. The group entry fee was 40 yuan a year, and 26 groups were established, with a gross estimate of 1.2W members. However, the way he operates the community is very interesting. It is forbidden to speak in the WeChat community. He understands that he will share the content to the group every day, and there is no interaction at all.