We interviewed members of our management team who have expertise over more than 100 Seer clients about the impacts of COVID-19 on their businesses across all industries. Enclosed you will find suggestions for harnessing your consumers, using data differently, and preparing for a new future.It has now been more than two months since national stay-at-home orders came into effect due to COVID-19, and during that time a lot has changed among Seer's 100+ clients. Seer's management team have been heavily involved in the success and viability of every brand that we are lucky enough to call a partner, so we asked them: what are the sights and sounds at this point?A common theme emerged: When asked if clients have a pivotal strategy, the unanimous answer was yes.In this perspective article, we'll take a look at how this plays out in the short and long term in industries like finance, healthcare, industry, retail, education, and everything in between.First, we present our contributors:Strategic hubs and data-informed decisionsWe asked: What was the motivation behind the strategic changes or budget cuts?
Some customers have decided to make strategic and budget changes faster than you can say the word "pandemic", and others have taken a slower "wait and see" approach.Regardless, we have seen pivots across all sectors, with impact ranging from nominal to severe.“I think CFOs have been leading budget reviews for some clients with a 'cut first, ask questions later' mentality. - Larry Waddell, Executive Vice President, Digital Customers with a shorter cash flow trail and a dependence on brick and mortar made the fastest changes, increasing their reliance on digital channels essentially overnight.“Customers had to quickly embrace digital acceleration in their core business. "- Alisa Scharf, director, SEO We have observed precipitated budget changes Egypt Phone Numbers List for two main reasons:Cash position: some of these clients have the demand potential to be in the market, but have to withdraw due to budget constraints Strategically fueled by the economic model or by demand: those who, without fundamental change in the company or signs of a return to "normal", are unfit for the state of the world We asked:
Have your customers started planning for their return? What questions do they need to answer to inform this decision?The companies we work with are at the mercy of public policies and signs of normalcy. But, there is no national consistency. As a result, many clients have implemented regional strategies that require much more adaptation.“Labor and manufacturing have been affected due to door-to-door orders in some regions, so the strategy needs to be much more focused as the brands grow stronger. ”- Marissa Foster, Associate Director, Client Engagement "They're figuring out what levers they can pull as soon as lawmakers lift the restrictions, which is the fastest way to get their cash back on track?" Have consumers changed their purchasing behavior? Will they have other alternatives to consider now that they are at home, will they have more aversion to group activities, etc.? ? "- Jocelyn Chen, Senior Manager of Analysis and Strategic Partners We have also seen customer concerns increase over competitive activity and use this as a signal to make a strategic decision.