ToG demand research can be divided into three business email list stages: preliminary background research, overall business research at the start-up stage, and demand research and design confirmation at the delivery stage .
Information sources are not limited, and can come from various channels such as the market, pre-sales, project managers, customers, users, customer official websites, and bidding.
1. Early stage: background research
One of the big pits: not paying attention to preliminary research will increase the possibility of deviation between customer expectations and actual functions.
In the communication with the customer in the early stage of the project, the product manager needs to fully understand the project background, customer demands, the environment of the user unit, and the business data, so as to avoid information gap in the later investigation.
At this stage, it is necessary to understand the project background, customer, user environment, and business data source information. The details are as follows.
1) Understand the project background
First, have a high-level understanding of the business area that the project product serves.
Secondly, before the project starts, it must be clear what the ultimate unchangeable goal of the project is, and it must be aligned with all relevant parties, especially the big leaders. Clarify why you are doing this project? What is the long-term vision for the project? What are the short-term goals?
What the project does : Know the core problems of the project, and understand the demands of the builder through bidding information, market and pre-sales personnel introductions, and online related data collection, and grasp the goals that you want to achieve;
What is the project: grasp the current status of the project, whether it is a new build from 0-1, or an iteration of an existing version, or an overthrow and redo of an existing version, what are the problems with the current status;
How to do the project : Understand the project budget, project construction cycle, relevant policy guidelines, system requirements, industry standards, and industry norms.