Today, there are dozens of online platforms that make website building super easy. Whether it's to showcase your creative work, business, online store or personal blog, there are many options to choose from.
However, ease of use may not be your primary consideration—especially at the expense of design capabilities.
If you can relate, it sounds like a website builder that specializes in beautiful design and flexibility would be a better fit for you. That's why, in this review, we compare Squarespace and Webflow - two website builders known for their cutting-edge design and customization capabilities.
There's a lot to say about these two platforms, so let's jump right into the gist of this blog post:
Squarespace vs Webflow: Who is Squarespace?
Back in 2003, Squarespace is now one of the most famous website builders on the web. It is often compared to Wix or even WordPress as a turnkey solution with extensive built-in features. Unlike these two rivals, however, Squarespace focuses on delivering a broader kit of tools email list rather than lavishing on its extensions and third-party apps.
The platform really excels when it comes to beautifully designed templates and customization tools. With Squarespace, you have everything you need to create truly stunning portfolios, online stores and websites.
As such, it is especially compelling for designers and creatives who want to present their work in the best possible light. That said, Squarespace is also a hot contender for small and medium e-commerce businesses.
Squarespace vs Webflow: Who is Webflow?
Compared to Squarespace, Webflow is a relatively new kid on the block. Although founded in 2012, it has only recently started to make waves on a more global stage.
Compared to other website builders, Webflow presents a very unique value proposition. It offers the same visual interface and intuitive drag-and-drop tools, blogging capabilities, e-commerce capabilities, and more as most of its competitors. However, the platform was developed with traditional web design processes in mind and uses industry terms that most hobbyists are unfamiliar with.
Webflow pays homage to simulating web design with tools like InDesign and Photoshop by providing similar control over many aspects of design. What's more, you can be confident that your site's code is flawless. Plus, you can even dig into the code yourself and edit it manually if you wish.
If this sounds complicated, it's because it can. Webflow is a website builder with a steeper learning curve, but if you want to bring your exact vision to life, Webflow provides the tools to make it happen.
Squarespace vs Webflow
Squarespace vs Webflow: Pros and Cons
There's nothing quite like a list of pros and cons for a thorough evaluation. So, this is what we do. Hopefully this will help you to quickly judge whether one of these providers is more likely to interest you from the start.
Let's start with Squarespace:
Pros of Squarespace:
Squarespace comes with an easy-to-use editor.
You will benefit from powerful image editing tools built into the editor.
Squarespace includes great functionality right out of the box, so you don't have to rely on untested third-party extensions.
Squarespace offers affordable prices.
It is an excellent e-commerce engine for small and medium businesses.
You get a lot of flexibility in the layout and design of your website.
You can create an online member area.
Squarespace recently launched new SEO tools.
There is a mobile app that lets you edit and manage your website on the go.
Cons of Squarespace:
Since the latest 7.1 version of Squarespace, you can't switch templates without losing content.
There is no free plan, only a trial.
The editor doesn't allow you to simply drag and drop elements, which may feel unintuitive for first-time web designers.
You can only create one sub-navigation menu, which makes it harder to create larger or more complex websites.
Squarespace's page speed isn't as impressive as Webflow"
Advantages of Webflow:
You benefit from enormous design freedom and unmatched design customizability.
Creatives familiar with professional design work using Adobe software may find Webflow's capabilities refreshing.
There are multiple pricing plans available for businesses of different sizes and needs - institutions can even use Webflow to work with their clients.
You get a complete suite of e-commerce features for small and medium businesses.
Users benefit from fast website speeds.
Webflow's customer service is reliable.
There is an active peer community you can connect with and get advice from
There is a free plan available for you to thoroughly test Webflow's abilities.
Disadvantages of Webflow:
Webflow has a much steeper learning curve compared to other website builders.
Overall, Webflow is better than Squarespace, especially if you are an online store owner who wants to sell many products.
Webflow's e-commerce capabilities are still relatively new, and some features are missing. However, these features are always evolving - so keep an eye out for this space!
Website plans limit the number of website visitors you can handle per month, and sooner or later you'll upgrade if you want to grow.
Squarespace vs Webflow: Key Features of Squarespace
All of the above are Squarespace and Webflow with many beautiful built-in features and a very complete website editor. That said, let's see how their core features compare, from Squarespace:
3D Embossed Stainless Steel Sheet Squarespace Editor
As we've already hinted, Squarespace has a powerful website editor (read our full Squarespace review ). From here, you can customize the site's fonts, colors, and page configuration to create the website of your dreams. Plus, there are tons of professionally designed Squarespace templates to choose from.
However, Squarespace doesn't offer a pure drag-and-drop editor. So you can't drag elements anywhere you want and drop them into place. Instead, you can use block types and their associated options to edit content areas. You can also access and modify the CSS code of your website.
With the recent 7.1 update, Squarespace changed the way it treats templates. Previously, templates would include blog or store layouts, and the only way to change those layouts was to toggle the entire template. Now, you can add template-independent layout sections, giving users more control over their site's settings.
However, this comes at a price. While you can now make more substantial edits to your site, as a result of the update, you can't switch templates without losing everything.
Squarespace Dashboard Design
Image Editor for Squarespace
One of Squarespace's most popular features is its design-focused image editor. You can easily drag and drop images from your desktop into the editor to upload.
The image loader is responsive and instantly resizes images to fit different devices, which is a great time saver.
From there, you can edit the picture directly: that is, you can crop, resize, rotate, and adjust the brightness and contrast of each upload.
Squarespace Image Editing
For SMBs, Squarespace is an excellent ecommerce solution. You can choose from a range of eCommerce templates and benefit from the following features:
Quick Product View
Limited availability tags (create a sense of urgency around your product sales)
Site-wide announcements and promotion pop-ups
Coupons and discounts (a great marketing tool)
Product Descriptions and Variations
You can also sell unlimited physical and digital products, and customers can create their own accounts. This is great for building email lists and encouraging repeat purchases.
However, Squarespace 's basic plan has a 3% transaction fee, but more e-commerce-focused plans do away with that.