We can conclude that people are using their mobile devices more and more, but they still prefer to b2b email list buy on desktop.
Consumers don't like to check out from their mobile devices. They might browse products or add products to a wish list so they can buy them later from their desktop.
So, in this article, we provide 11 steps on how to improve checkout pages on mobile and increase mobile conversions.
1. Design Simple Mobile Navigation
Mobile navigation is different from desktop navigation. b2b email list When designing mobile interfaces, be aware that people use their thumbs.
Did you know the six ways users actually own their phones:
Research shows that 75% of people touch the screen with their thumbs. Fewer than 50% hold their phone with one hand.
The most important items like call-to-action buttons should be within the customer’s comfort zone and easy to click.
Let's quickly check the visible elements in the screenshot above:
Login to your account
shopping basket icon
add to wishlist icon
Visible call-to-action button
Checkout seems so easy, you don't need to search for baskets or saved products.
Adding products to wishlists is an important feature of the mobile shopping experience, and here's why.