Hello everyone, this is the 05th issue of "General's Invitation to the Seat". The protagonist of today's seat is Han Yan, the founder of Zhanlu Culture. Han is always the top publisher in the country, but I think she's also an excellent "marketer". She founded Zhanlu Culture in 2005, and has popularized books such as "Milk Cola Economics" and "Influence" that have been sold for more than ten years. These books were "unpopular books" at first, but after being packaged and promoted by Han Yan, they became "bestsellers" and "long-selling books". * Some of the following information comes from the interviewee's dictation, and the official account is not responsible for its authenticity.
Many people have the dream of publishing a book, but few people understand the principles and methods of a book becoming popular. Some time ago, I interviewed Han Yan, the founder of Zhanlu Culture, and discussed this issue with her. After graduating from University, Han Zong entered the world's largest publishing group Simon & Schuster; at the age of 25, she was already the deputy general manager b2b data of one of the largest publishing houses in China, Mechanical Industry Press/Huazhang Branch. She created the world-famous "Huazhang Economics and Management" series of books. In 2005, Mr. Han founded Zhanlu Culture, and successively published best-selling books such as "Milk Cola Economics", "Big Data Era", "Value" and "Influence".
oday, Zhanlu has more than 30 million loyal readers and has become the leading knowledge service provider in China. What most people don't know is that many of her popular books started out as unpopular products, and only became popular after Zhanlu's reconstruction and packaging. I asked Mr. Han about her practical experience in making unpopular products popular and shared with you. 01 The unpopular product is not because the product is bad, but because the selfie angle is not good Zhan Lu has a book called "Influence" that has been selling well for more than ten years. This book was an "unpopular book" before Zhan Lu took over.