Traffic source
The traffic source of the website mainly comes from 3 aspects:
Link Jump: Visitors jump to your website through a link on another website;
Search engine: search through the keyword of the search engine, find your website link in the result page and click it;
URL input: Enter the URL of your website directly in the address bar and enter.
The vast majority of website traffic comes from these three aspects.
Knowing where your users are coming from, you can consciously create designs that appeal to them. Breaking down your existing traffic source structure may help you better understand how to get more segmented audiences to your website.
You have to make other websites subjectively willing to link to your website. The more common practice is to create a blog with high-quality content, preferably with content b2b data or materials that the audience likes, such as with UI Kit, or design material packages, Infographics and the like.
Search engine optimization is also a common solution, such as with the right keywords and Alt, Meta attributes. Optimizing for search engines may be an inconspicuous part of your design work, but the value it brings may be beyond your imagination.
Optimize for website URLs. It is necessary to create URLs that are easier for users to remember. Most websites in China use pinyin domain names, while foreign websites can choose more intuitive word combinations, such as Webdesigndepot.com. Depot. It is best not to add underscores to the domain name, as this will confuse users.
2. Keywords
What is the main purpose of your website? Website keywords can often answer this question.
The actual content of the website may be deviated from the user's thoughts, but the keywords contained in the website can often clearly tell the user what the actual content of the website is about.
So, does the keyword system you provide exactly match the real content? So can users who need specific content get valuable information from your website?
In addition to the keyword itself, you need to match the entire design with the keyword itself, including basic functions, text content, overall theme, images and other elements should be consistent with the keyword system. Next, you also need to focus on doing the following:
Use responsive design; avoid multiple pages with the same content
Organize content according to the way users speak and read, ensuring there are no spelling and content errors
Make your site as easy to share as possible and build a reputation that belongs to the site
If there are links, try to link to sources that are consistent with your content and keywords
Promote content and products that users want; don't overuse the same keywords, which are too mechanical and not human enough
3. Visitors
For website visitors, it can usually be divided into two types, one is the visitors who come to your website for the first time, and the second is the visitors who have come back here.
The ratio of these two types of visitors is actually a good indicator of the status of the website. If most of your website visitors are of the first type, then it means that your website is not attractive enough for them to become repeat customers. If the vast majority of your website is of the second type, it can indicate that your website is exploring potential users/ Efforts are spent on customers/fans, or the effect is not enough.